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Digitaladvertisingalliance.org Onpage Report

 Updated on May 10 2023 17:01 PM

Old data? UPDATE this report !

The score is 40/100

SEO Content

Website Title

DigitalAdvertisingAlliance.org

Length : 30

Good! Your title is perfect because it is between 10 and 70 characters long.

Website Description

Length : 0

Oops! Your page does not have a meta description.

Keywords

Hey! You should consider putting meta keywords on your page.

Og Meta Properties

Og Properties aren't being used on this page. This tag helps social crawlers like facebook and twitter to structure your page more effectively.

Headings

H1 H2 H3 H4 H5 H6
1 16 0 5 0 0
  • [H1] Provide Consumers with Transparency & Control
  • [H2] Main menu
  • [H2] Search form
  • [H2] Participate in the DAA's YourAdChoices Program
  • [H2] Use Our Icons to Self-Certify
  • [H2] BLOG
  • [H2] NEWS RELEASES
  • [H2] Coalition of Privacy Self-Reg Orgs Launch Uniform Approach to CMP-Specific Controls and Network-Wide Privacy Choices
  • [H2] Digital Advertising Alliance Honors Experian and SVP Tony Hadley with First 'DAA Privacy Icon Award'
  • [H2] Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs)
  • [H2] Ad Industry Charts Path Forward on Addressability: PRAM Transitions AMI Oversight to DAA, Individual Ad Trades Will Lead on Non-AMI Approaches
  • [H2] RESOURCES
  • [H2] YourAdChoices Icon & Ad Marker Creative Guidelines (PDF)
  • [H2] YourAdChoices Ad Marker Creative Guidelines for Mobile (PDF)
  • [H2] YourAdChoices Ad Marker Creative Guidelines for Video (PDF)
  • [H2] Political Ad Icon & Ad Marker Creative Guidelines (PDF)
  • [H2] Privacy Rights Icon Creative Guidelines (PDF)
  • [H4] Upcoming DAA Integrations to Foster Consumer Engagement and Build Trust, Spanning Consumer Choice, Political Ads, and all Addressable Media
  • [H4] The DAA Political Ad Icon: Help Every Digital and Mobile Political Ad for Statewide and Federal Office Provide Real-Time Disclosures for Voter Transparency
  • [H4] Summit Snapshot: Congresswoman Debbie Lesko Offers Vigorous Defense of SMBs as Privacy Laws are Considered
  • [H4] In Defense of Tailored Advertising: Key Trade Groups Rally Around Responsible Data Collection to Serve Relevant Ads and Engage Consumers
  • [H4] FOUNDING ASSOCIATIONS

Images

We found 16 images on this web page.

Needs attention! Add alternative text to your images so that search engines can better grasp what they're about. There are 9 alt attributes that are either empty or missing.

Text/HTML Ratio

Ratio : 0%

Because the text-to-HTML-code ratio on this page is less than 15, your website most likely needs additional text content.

Flash

Good!, you are not using Flash content.

Iframe

Good!, This page does not contain any Iframes.

SEO URL Rewrite

Excellent! Your url seems SEO friendly.

URL Underscores

No Good. In your URLs, we found underscores. To improve your SEO, you should consider using  hyphens instead.

In-page links

We found a total of 41 links including 6 link(s) to files

Anchor Type Juice
Skip to main content Internal Passing Juice
> YourAdChoices.com External Passing Juice
> YourAdChoices External Passing Juice
> WebChoices External Passing Juice
> AppChoices External Passing Juice
> Report a Complaint External Passing Juice
About Internal Passing Juice
Principles Internal Passing Juice
Participants Internal Passing Juice
Enforcement Internal Passing Juice
Resources Internal Passing Juice
Blog Internal Passing Juice
News Internal Passing Juice
Facebook External Passing Juice
Twitter External Passing Juice
LinkedIn External Passing Juice
leading advertising and marketing trade associations Internal Passing Juice
Read the Latest Data on Consumer Awareness of the YourAdChoices Icon Internal Passing Juice
Learn More Internal Passing Juice
Learn More External Passing Juice
Learn More Internal Passing Juice
YourAdChoices Internal Passing Juice
Learn More Internal Passing Juice
Upcoming DAA Integrations to Foster Consumer Engagement and Build Trust, Spanning Consumer Choice, Political Ads, and all Addressable Media Internal Passing Juice
The DAA Political Ad Icon: Help Every Digital and Mobile Political Ad for Statewide and Federal Office Provide Real-Time Disclosures for Voter Transparency Internal Passing Juice
Summit Snapshot: Congresswoman Debbie Lesko Offers Vigorous Defense of SMBs as Privacy Laws are Considered Internal Passing Juice
In Defense of Tailored Advertising: Key Trade Groups Rally Around Responsible Data Collection to Serve Relevant Ads and Engage Consumers Internal Passing Juice
Coalition of Privacy Self-Reg Orgs Launch Uniform Approach to CMP-Specific Controls and Network-Wide Privacy Choices Internal Passing Juice
Digital Advertising Alliance Honors Experian and SVP Tony Hadley with First 'DAA Privacy Icon Award' Internal Passing Juice
Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs) Internal Passing Juice
Ad Industry Charts Path Forward on Addressability: PRAM Transitions AMI Oversight to DAA, Individual Ad Trades Will Lead on Non-AMI Approaches Internal Passing Juice
More News Releases Internal Passing Juice
YourAdChoices Icon & Ad Marker Creative Guidelines (PDF) Internal Passing Juice
YourAdChoices Ad Marker Creative Guidelines for Mobile (PDF) Internal Passing Juice
YourAdChoices Ad Marker Creative Guidelines for Video (PDF) Internal Passing Juice
Political Ad Icon & Ad Marker Creative Guidelines (PDF) Internal Passing Juice
Privacy Rights Icon Creative Guidelines (PDF) Internal Passing Juice
Privacy Policy Internal Passing Juice
Terms of Use Internal Passing Juice
Contact Us Internal Passing Juice
Back to Top Internal Passing Juice
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SEO Keywords

Keywords Cloud

Keywords Consistency

Keyword Content Website Title Keywords Website Description Headings

Usability

Url

Domain : digitaladvertisingalliance.org

Length : 30

Favicon

Nice, you are using Favicon for your website.

Printability

Ooops. Print-Friendly CSS recommended to your website.

Language

Good. For declaring en as your website's language.

Dublin Core

Oops. Dublin Core isn't being used on this page.

Document

Doctype

Missing doctype

Encoding

Good!. For specifying UTF-8 as your page charset.

W3C Validity

Errors : 0

Warnings : 0

Email Privacy

Awesome!, For converting your email address into image. Plain text tends email harvesting softwares to get your email address and will get receive spam mails later on.

Deprecated HTML

Great! No obsolete or deprecated HTML tags on your website. This is recommended to improve visitor's user experience.

Speed Tips

Good, Your page are not using nested tables.
Not Good., We found inline styles in your website. Try to avoid this as much as possible.
Perfect!, There are only a few CSS files on your website.
Needs attention!, We detected too much JS files on your page. (more than 6). Our Advice: try to minify or consolidate these JS files instead. This affects the speed of your page.
Perfect, Your website makes use of Gzip compression.

Mobile

Mobile Optimization

Apple Icon
Meta Viewport Tag
Flash content

Optimization

XML Sitemap

Perfectly Awesome!, We found XML Sitemap on your website. This helps search engine to index most if not all of your pages.

https://digitaladvertisingalliance.org/sitemap.xml

Robots.txt

http://digitaladvertisingalliance.org/robots.txt

Awesome, A robots.txt file exists on your website.

Analytics

Awesome!, An analytics tool is in use on your website. This is a must have for every website to check visitors activity and to know how many visitors a site received each day.

   Google Analytics

PageSpeed Insights

Device
Categories
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