SiteChecker is a free SEO tool that provides recommendation for better search engine visibility.
Updated on December 27 2023 05:56 AM
Old data? UPDATE this report !
The score is 48/100
Website Title
Home - Imperial Brands
Length : 22
Good! Your title is perfect because it is between 10 and 70 characters long.
Website Description
We're a global consumer-focused organisation and the fourth largest international tobacco company.
Length : 98
Awesome. Your meta description has a length of 70 to 160 characters.
Keywords
Hey! You should consider putting meta keywords on your page.
Og Meta Properties
Great!, OG Properties are used on your page.
| Property | Content |
|---|---|
| title | Home |
| site_name | Imperial Brand Plc 2022 Corporate Website 2022 |
| url | https://www.imperialbrandsplc.com |
| description | We're a global consumer-focused organisation and the fourth largest international tobacco company. |
| locale | en-GB |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 3 | 8 | 7 | 0 | 0 | 0 |
Images
We found 5 images on this web page.
Needs attention! Add alternative text to your images so that search engines can better grasp what they're about. There are 2 alt attributes that are either empty or missing.
Text/HTML Ratio
Ratio : 10%
Because the text-to-HTML-code ratio on this page is less than 15, your website most likely needs additional text content.
Flash
Good!, you are not using Flash content.
Iframe
Bad!, We found Iframe(s) in your page. The content within that Iframe cannot be index by Search Engines.
SEO URL Rewrite
Excellent! Your url seems SEO friendly.
URL Underscores
No Good. In your URLs, we found underscores. To improve your SEO, you should consider using hyphens instead.
In-page links
We found a total of 52 links including 2 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Key announcements | Internal | Passing Juice |
| Stories and insights | Internal | Passing Juice |
| News alert service | Internal | Passing Juice |
| Contacts | Internal | Passing Juice |
| How we are transforming | Internal | Passing Juice |
| Brands of choice | Internal | Passing Juice |
| Healthier futures | Internal | Passing Juice |
| Creating shareholder value | Internal | Passing Juice |
| Life at Imperial | Internal | Passing Juice |
| Our strategy | Internal | Passing Juice |
| Our purpose & vision | Internal | Passing Juice |
| Our leadership team | Internal | Passing Juice |
| Our history | Internal | Passing Juice |
| Our ESG strategy | Internal | Passing Juice |
| Our focus areas | Internal | Passing Juice |
| Our ESG performance | Internal | Passing Juice |
| Governance | Internal | Passing Juice |
| Board committees | Internal | Passing Juice |
| Policies | Internal | Passing Juice |
| Start with the consumer 2023 | Internal | Passing Juice |
| Annual Report 2023 | Internal | Passing Juice |
| Investment case | Internal | Passing Juice |
| Share price | Internal | Passing Juice |
| Shareholder centre | Internal | Passing Juice |
| AGM | Internal | Passing Juice |
| Dividend history | Internal | Passing Juice |
| Managing your shares | Internal | Passing Juice |
| Shareholder contacts | Internal | Passing Juice |
| Results, reports and presentations | Internal | Passing Juice |
| Financial calendar | Internal | Passing Juice |
| Stock exchange announcements | Internal | Passing Juice |
| Consensus estimates | Internal | Passing Juice |
| Debt information | Internal | Passing Juice |
| Working at Imperial | Internal | Passing Juice |
| Where we are | Internal | Passing Juice |
| Who we are | Internal | Passing Juice |
| Why join us? | Internal | Passing Juice |
| Our global functions | Internal | Passing Juice |
| Transforming our culture | Internal | Passing Juice |
| Learning and development | Internal | Passing Juice |
| Diversity, equity and inclusion | Internal | Passing Juice |
| Our people | Internal | Passing Juice |
| Search jobs | External | Passing Juice |
| Full year results | Internal | Passing Juice |
| Pre-close trading update | Internal | Passing Juice |
| Modern Slavery Statement | Internal | Passing Juice |
| External | Passing Juice | |
| External | Passing Juice | |
| Legal information | Internal | Passing Juice |
| Information policies | Internal | Passing Juice |
| Privacy and cookies | Internal | Passing Juice |
| Sitemap | Internal | Passing Juice |
Keywords Cloud
more annual information brands cookies transforming announcements report imperial shareholder
Keywords Consistency
| Keyword | Content | Website Title | Keywords | Website Description | Headings |
|---|---|---|---|---|---|
| cookies | 12 |  |
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| imperial | 10 | |
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| information | 9 | |
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| annual | 8 | |
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| report | 8 | |
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Url
Domain : imperialbrandsplc.com
Length : 21
Favicon
Nice, you are using Favicon for your website.
Printability
Ooops. Print-Friendly CSS recommended to your website.
Language
Good. For declaring en as your website's language.
Dublin Core
Oops. Dublin Core isn't being used on this page.
Doctype
HTML 5
Encoding
Good!. For specifying UTF-8 as your page charset.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Awesome!, For converting your email address into image. Plain text tends email harvesting softwares to get your email address and will get receive spam mails later on.
Deprecated HTML
Great! No obsolete or deprecated HTML tags on your website. This is recommended to improve visitor's user experience.
Speed Tips
|
Good, Your page are not using nested tables. |
|
Not Good., We found inline styles in your website. Try to avoid this as much as possible. |
|
Too bad, There are too many CSS files on your page. (more than 4). |
|
Needs attention!, We detected too much JS files on your page. (more than 6). Our Advice: try to minify or consolidate these JS files instead. This affects the speed of your page. |
|
Perfect, Your website makes use of Gzip compression. |
Mobile Optimization
|
Apple Icon |
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Meta Viewport Tag |
|
Flash content |
XML Sitemap
Perfectly Awesome!, We found XML Sitemap on your website. This helps search engine to index most if not all of your pages.
| https://www.imperialbrandsplc.com/sitemap.xml |
Robots.txt
http://imperialbrandsplc.com/robots.txt
Awesome, A robots.txt file exists on your website.
Analytics
Missing
Ooops. This website does not appear to have an analytics tool loaded. Web analytics allows you to track the behavior of your website's visitors. You should install at least one analytics program.