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Thedrum.com Onpage Report

 Updated on February 23 2024 23:07 PM

Old data? UPDATE this report !

The score is 61/100

SEO Content

Website Title

The latest Marketing, Advertising, Digital & Media news | The Drum

Length : 66

Good! Your title is perfect because it is between 10 and 70 characters long.

Website Description

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.

Length : 165

Hey!, Your meta description should ideally be between 70 and 160 characters long (spaces included).

Keywords

Hey! You should consider putting meta keywords on your page.

Og Meta Properties

Great!, OG Properties are used on your page.

Property Content
url https://www.thedrum.com
site_name The Drum
description The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.
image https://static-thedrum.s3.eu-west-1.amazonaws.com/assets/seo/the_drum.jpg
title The latest Marketing, Advertising, Digital & Media news
type object

Headings

H1 H2 H3 H4 H5 H6
0 0 32 6 0 0
  • [H3] Today’s must-reads
  • [H3] Biting into Girl Scout Cookies’ enduring cultural relevance
  • [H3] How digital retail media is transforming the relationship between brands and consumers
  • [H3] Lyle’s rebrand uproar reveals difficulty balancing tradition and modernity
  • [H3] Why Heineken is overspending on alcohol-free marketing
  • [H3] Most popular right now
  • [H3] From our columnists
  • [H3] Latest creative work
  • [H3] How John Deere dispelled gender stereotypes & engaged conservative audiences in a new way
  • [H3] Inside the trespassing warning that’s helping keep kids off the train tracks
  • [H3] WiredCo helped Indeed prepare Australia for the 7-second résumé
  • [H3] Tuvalu became a digital nation to spark global action for climate change mitigation
  • [H3] Subscriber-only
  • [H3] Partner content
  • [H3] New year, new focus: top resolutions for 2024 – and why it matters to marketers
  • [H3] Measuring effectiveness, retail media, AI and first-party data will dominate 2024
  • [H3] AI for CX: a little more conversation, a little less (in)action
  • [H3] It is time to start reckoning with how tech changes will really impact marketers
  • [H3] Marketing
  • [H3] Agencies
  • [H3] Creativity
  • [H3] Media
  • [H3] The Drum TV
  • [H3] Trusting the AI Blueprint with Emma Chalwin from Workday
  • [H3] Mastering the AI Storm with Raja Rajamannar from Mastercard
  • [H3] Will AI crown the CMO Chief of Chiefs?
  • [H3] Can AI Help Marketers Save the World?
  • [H3] Sustainability
  • [H3] Tech
  • [H3] Open Mic
  • [H3] The Drum Network
  • [H3] The Responsible Marketing Hub
  • [H4] Sign up for your Daily Dose of Marketing Insights
  • [H4] Marketer's AI Survival Guide
  • [H4] Marketer's AI Survival Guide
  • [H4] The Drum @ WEF
  • [H4] The Drum @ WEF
  • [H4] Marketing can change the world.

Images

We found 118 images on this web page.

Needs attention! Add alternative text to your images so that search engines can better grasp what they're about. There are 22 alt attributes that are either empty or missing.

Text/HTML Ratio

Ratio : 33%

Good ratio! The text to HTML code ratio for this page is between 25 and 70.

Flash

Good!, you are not using Flash content.

Iframe

Bad!, We found Iframe(s) in your page. The content within that Iframe cannot be index by Search Engines.

SEO URL Rewrite

Excellent! Your url seems SEO friendly.

URL Underscores

Good! There are no underscores in your URLs.

In-page links

We found a total of 132 links including 0 link(s) to files

Anchor Type Juice
Skip to content Internal Passing Juice
The Drum’s Daily Newsletter Internal Passing Juice
Food & Drink Internal Passing Juice
Why Britvic’s CMO is marketing ‘ecosystems’ not products Internal Passing Juice
How Zoe, Plenish et al are making the most of a global gut health moment Internal Passing Juice
Generative AI Internal Passing Juice
Ogilvy’s latest partnership tests how far strategists can trust an AI focus group Internal Passing Juice
smokey bear Internal Passing Juice
Smokey Bear celebrates 80 years of wildfire prevention Internal Passing Juice
Uncommon Internal Passing Juice
Ad of the Day: Aftersun’s Charlotte Wells lends emotional touch to Quakers spot Internal Passing Juice
Here’s what’s on the menu for The Drum’s Focus Weeks Internal Passing Juice
Open Mic Internal Passing Juice
Opinion Internal Passing Juice
Heineken Internal Passing Juice
Why Heineken is overspending on alcohol-free marketing Internal Passing Juice
Artificial Intelligence Internal Passing Juice
AI-assisted copywriting more effective than human-penned ads, study finds Internal Passing Juice
Ads of the Week Internal Passing Juice
Best Ads of the Week: Magnum’s summertime serenade & Sky Sports’ 3D tennis balls Internal Passing Juice
walmart Internal Passing Juice
Walmart’s $2.3bn Vizio buyout will help retailer compete against Amazon & Roku in CTV Internal Passing Juice
Latest creative work Internal Passing Juice
Major League Soccer ‘Our Soccer is Calling’ by Cornerstone Internal Passing Juice
Pinterest ‘The P is for Performance’ Internal Passing Juice
Magnum ‘Find Your Summer’ by Lola MullenLowe Internal Passing Juice
McDonald’s ‘Home Delivery’ by TBWA\Paris Internal Passing Juice
Awards Case Studies Internal Passing Juice
The Drum Awards for Marketing Americas Internal Passing Juice
The Drum Awards for Marketing EMEA Internal Passing Juice
The Drum Awards for Marketing APAC Internal Passing Juice
Subscriber-only Internal Passing Juice
financial results Internal Passing Juice
WPP’s Read says results show ‘resilient’ performance despite tech spending impact Internal Passing Juice
Agency Advice Internal Passing Juice
When a food & drink trend reaches its sell-by date, how should brands respond? Internal Passing Juice
Partner content Internal Passing Juice
How digital retail media is transforming the relationship between brands and consumers Internal Passing Juice
Crisps and caviar: Why high-low food collaborations are a win-win for both brands Internal Passing Juice
New year, new focus: top resolutions for 2024 – and why it matters to marketers Internal Passing Juice
Tech on the menu: The integration of DOOH in the food and beverage industry Internal Passing Juice
Predictions 2024 Internal Passing Juice
predictions 2024 Internal Passing Juice
Tech predictions 2024 Internal Passing Juice
Marketing Internal Passing Juice
Biting into Girl Scout Cookies’ enduring cultural relevance Internal Passing Juice
Lyle’s rebrand uproar reveals difficulty balancing tradition and modernity Internal Passing Juice
The App Store's monopoly rents deter brands from mobile innovation Internal Passing Juice
Agencies Internal Passing Juice
World Creative Rankings Internal Passing Juice
Can Ogilvy, WPP & AB InBev retain top spots in largest-ever World Creative Rankings? Internal Passing Juice
Politics for Drummies Internal Passing Juice
‘It’s hard to use temperate language about Trump and that’s his superpower’ Internal Passing Juice
Ad of the Day: Corona’s mammoth CGI hammock causes a social media stir Internal Passing Juice
Frito-Lay Internal Passing Juice
Footballers David Beckham & Thierry Henry scour for Lay’s fans on gameday Internal Passing Juice
pharmaceuticals Internal Passing Juice
Rite Aid’s employees are the stars of its new commercial, ‘It Means More’ Internal Passing Juice
Pinterest Internal Passing Juice
Media Internal Passing Juice
Future of TV Internal Passing Juice
We ask marketers: Will the TV ad ‘slump’ keep getting worse, or is change coming? Internal Passing Juice
FuboTV sues Disney, Fox & Warner Bros Discovery over joint sports streaming plans Internal Passing Juice
Google Internal Passing Juice
Google claps back at IAB criticism of Privacy Sandbox, but adtech leaders remain skeptical Internal Passing Juice
Media predictions 2024 Internal Passing Juice
2024 media strategies: how Dunnhumby, GroupM, Deliveroo and HP are readying for change Internal Passing Juice
The advertiser’s guide to interactive entertainment in 2024 Internal Passing Juice
The Drum TV Internal Passing Juice
Sustainability Internal Passing Juice
Here’s how fashion brands can make lasting sustainability changes Internal Passing Juice
bmw Internal Passing Juice
BMW and MG ads banned over zero-emissions claims Internal Passing Juice
sustainability Internal Passing Juice
Spoof public health campaign calls for SUV ad ban Internal Passing Juice
B Corp Internal Passing Juice
Havas B Corp status at risk after Shell win and open letter triggers official probe Internal Passing Juice
2024 is the tipping point for climate comms, marketers must trust the science Internal Passing Juice
How should ad agencies measure the environmental cost of their AI use? Internal Passing Juice
Consumers expect brands to solve the sustainability crisis – but how can they do it? Internal Passing Juice
Tackling ad waste: How 2024 is all about quality over quantity Internal Passing Juice
Tech Internal Passing Juice
Is the TikTok algorithm actually killing music’s groove? Internal Passing Juice
AI solutions for digital advertisers to boost campaign efficacy in Europe Internal Passing Juice
What happens to creativity in the uncharted territories of AI? Internal Passing Juice
5 trends that will dictate the CTV landscape in 2024 Internal Passing Juice
AI Internal Passing Juice
Weekly AI recap: OpenAI unveils Sora, ChatGPT now has a ‘memory’ Internal Passing Juice
It is time to start reckoning with how tech changes will really impact marketers Internal Passing Juice
Embrace, invest & evolve: marketing leaders who seize AI at scale ‘will get the edge’ Internal Passing Juice
Weekly AI recap: Google Bard becomes Gemini and Meta ramps up AI labeling efforts Internal Passing Juice
Open Mic Internal Passing Juice
Find out more Internal Passing Juice
LG Ad Solutions Internal Passing Juice
Shoppable TV brings the store to the living room - here's how brands can capitalize Internal Passing Juice
Taboola Internal Passing Juice
5 winning strategies for mid-funnel consideration campaigns Internal Passing Juice
Nano Interactive Internal Passing Juice
Adtech is in love with the wrong type of data - here's where its heart should truly lie Internal Passing Juice
LoopMe Internal Passing Juice
Australian customers are ready for AI-driven experiences, so why aren’t brands? Internal Passing Juice
CreatorIQ Internal Passing Juice
Creators are frustrated with brands' affiliate programs - and that's great for brands Internal Passing Juice
Songtradr Internal Passing Juice
Why there’s no Big Game without big sound (and music) Internal Passing Juice
Mediaocean Internal Passing Juice
How ad servers will evolve in 2024 and beyond Internal Passing Juice
Playable Internal Passing Juice
Valentine's Day 2024: 5 gamification campaigns and what marketers can learn from them Internal Passing Juice
The Drum Network Internal Passing Juice
Learn more Internal Passing Juice
Pringles & Caviar: The unlikeliest brand collaborations often work the best Internal Passing Juice
Food & drink brands cannot ‘win on taste’ alone Internal Passing Juice
Coke’s TikTok-exclusive flavor: Behold the era of products designed for social shops Internal Passing Juice
B2B events hospitality: A secret frontier for new food and drink trends? Internal Passing Juice
Less time at bars and pubs, more marathons: A snapshot of our 2024 leisure lives Internal Passing Juice
B2B mascots are out of favor, but they still deliver great results Internal Passing Juice
You are what you eat: Why brands must lean into clean eating Internal Passing Juice
Lewis Hamilton and Ferrari is a branding mismatch made in heaven Internal Passing Juice
Buy your tomatoes first-class flights to your events (it might be more sustainable) Internal Passing Juice
The Responsible Marketing Hub Internal Passing Juice
How a leading car finance broker is driving marketing performance on a privacy-first web Internal Passing Juice
Data Privacy Day 2024: Google’s checklist for CMOs Internal Passing Juice
Demystifying Privacy Sandbox - what advertisers need to know now Internal Passing Juice
About Internal Passing Juice
Advertise with us Internal Passing Juice
Calendar Internal Passing Juice
Careers External Passing Juice
Contact Internal Passing Juice
Privacy Internal Passing Juice
Terms & Conditions Internal Passing Juice
Sitemap Internal Passing Juice
Related: thescriptlab.com, tv96.tv and bibliquest.net

SEO Keywords

Keywords Cloud

how all marketing show food drink more drum brands marketers

Keywords Consistency

Keyword Content Website Title Keywords Website Description Headings
drum 28
how 23
food 21
marketing 19
show 17

Usability

Url

Domain : thedrum.com

Length : 11

Favicon

Nice, you are using Favicon for your website.

Printability

Ooops. Print-Friendly CSS recommended to your website.

Language

You have to set your website's language.

Dublin Core

Oops. Dublin Core isn't being used on this page.

Document

Doctype

HTML 5

Encoding

Good!. For specifying UTF-8 as your page charset.

W3C Validity

Errors : 5

Warnings : 2

Email Privacy

Hey! You should convert your email addresses into image. This is to prevent the email harvesting software to catch your email address.

Deprecated HTML

Great! No obsolete or deprecated HTML tags on your website. This is recommended to improve visitor's user experience.

Speed Tips

Good, Your page are not using nested tables.
Not Good., We found inline styles in your website. Try to avoid this as much as possible.
Perfect!, There are only a few CSS files on your website.
Yes!, There are only a few JavaScript files on your website which is good for your website's speed.
Bad, Your webpage does not use Gzip compression.

Mobile

Mobile Optimization

Apple Icon
Meta Viewport Tag
Flash content

Optimization

XML Sitemap

Perfectly Awesome!, We found XML Sitemap on your website. This helps search engine to index most if not all of your pages.

https://www.thedrum.com/sitemap.xml

Robots.txt

http://thedrum.com/robots.txt

Awesome, A robots.txt file exists on your website.

Analytics

Awesome!, An analytics tool is in use on your website. This is a must have for every website to check visitors activity and to know how many visitors a site received each day.

   Google Analytics

PageSpeed Insights

Device
Categories
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