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digital.nhs.uk screenshot
digital.nhs.uk home screenshot

Digital.nhs.uk Onpage Report

 Updated on January 13 2024 06:47 AM

Old data? UPDATE this report !

The score is 56/100

SEO Content

Website Title

Home - NHS Digital

Length : 18

Good! Your title is perfect because it is between 10 and 70 characters long.

Website Description

We’re the national information and technology partner to the health and social care system using digital technology to transform the NHS and social care

Length : 152

Awesome. Your meta description has a length of 70 to 160 characters.


Hey! You should consider putting meta keywords on your page.

Og Meta Properties

Great!, OG Properties are used on your page.

Property Content
type website
locale en_GB
image:type image/jpeg
url https://digital.nhs.uk/
title Home - NHS Digital
site_name NHS Digital
description We’re the national information and technology partner to the health and social care system using digital technology to transform the NHS and social care
image https://digital.nhs.uk/webfiles/1702298026095/images/nhs-digital-logo-social.jpg


H1 H2 H3 H4 H5 H6
5 8 2 0 0 0
  • [H1] Data and technology that improves lives
  • [H1] One year on: The latest on our Secure Data Environment
  • [H1] New choices for GP IT
  • [H1] Recruitment success puts spotlight on what we can do better
  • [H1] Multi-factor authentication: a silver cyber bullet?
  • [H2] Internet explorer is no longer supported
  • [H2] Our services
  • [H2] Latest blogs
  • [H2] Data and information
  • [H2] How we look after your information
  • [H2] Legal
  • [H2] Get in touch
  • [H2] Follow us on social media
  • [H3] Statistics and publications
  • [H3] Coronavirus dashboards


We found 18 images on this web page.

Needs attention! Add alternative text to your images so that search engines can better grasp what they're about. There are 1 alt attributes that are either empty or missing.

Text/HTML Ratio

Ratio : 0%

Because the text-to-HTML-code ratio on this page is less than 15, your website most likely needs additional text content.


Good!, you are not using Flash content.


Bad!, We found Iframe(s) in your page. The content within that Iframe cannot be index by Search Engines.

SEO URL Rewrite

Excellent! Your url seems SEO friendly.

URL Underscores

Good! There are no underscores in your URLs.

In-page links

We found a total of 18 links including 0 link(s) to files

Anchor Type Juice
More about the merger. Internal Passing Juice
The NHS App: a simple, secure way to get information and manage NHS services Internal Passing Juice
NHS 111 online: helpful medical advice, and access to urgent healthcare Internal Passing Juice
Coronavirus services Internal Passing Juice
Privacy and cookies Internal Passing Juice
Terms and conditions Internal Passing Juice
Looking after your data Internal Passing Juice
Freedom of information Internal Passing Juice
Modern Slavery Act Statement Internal Passing Juice
Accessibility Internal Passing Juice
Contact us Internal Passing Juice
Careers Internal Passing Juice
Tell us what you think of our website Internal Passing Juice
RSS feeds Internal Passing Juice
Twitter External Passing Juice
Facebook External Passing Juice
LinkedIn External Passing Juice
YouTube External Passing Juice
Related: goooool.org, scstatehouse.gov and thedrum.com

SEO Keywords

Keywords Cloud

Keywords Consistency

Keyword Content Website Title Keywords Website Description Headings



Domain : digital.nhs.uk

Length : 14


Nice, you are using Favicon for your website.


Nice. Print-Friendly CSS detected on your site.


Good. For declaring en as your website's language.

Dublin Core

Oops. Dublin Core isn't being used on this page.





Good!. For specifying UTF-8 as your page charset.

W3C Validity

Errors : 1

Warnings : 5

Email Privacy

Awesome!, For converting your email address into image. Plain text tends email harvesting softwares to get your email address and will get receive spam mails later on.

Deprecated HTML

Great! No obsolete or deprecated HTML tags on your website. This is recommended to improve visitor's user experience.

Speed Tips

Good, Your page are not using nested tables.
Not Good., We found inline styles in your website. Try to avoid this as much as possible.
Perfect!, There are only a few CSS files on your website.
Yes!, There are only a few JavaScript files on your website which is good for your website's speed.
Perfect, Your website makes use of Gzip compression.


Mobile Optimization

Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap

Perfectly Awesome!, We found XML Sitemap on your website. This helps search engine to index most if not all of your pages.




Awesome, A robots.txt file exists on your website.


Awesome!, An analytics tool is in use on your website. This is a must have for every website to check visitors activity and to know how many visitors a site received each day.

   Google Analytics

PageSpeed Insights


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