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Website-Titel

The latest Marketing, Advertising, Digital & Media news | The Drum

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Website-Beschreibung

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.

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Property Inhalt
url https://www.thedrum.com
site_name The Drum
description The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.
image https://static-thedrum.s3.eu-west-1.amazonaws.com/assets/seo/the_drum.jpg
title The latest Marketing, Advertising, Digital & Media news
type object

Überschriften

H1 H2 H3 H4 H5 H6
0 0 32 6 0 0
  • [H3] Today’s must-reads
  • [H3] Biting into Girl Scout Cookies’ enduring cultural relevance
  • [H3] How digital retail media is transforming the relationship between brands and consumers
  • [H3] Lyle’s rebrand uproar reveals difficulty balancing tradition and modernity
  • [H3] Why Heineken is overspending on alcohol-free marketing
  • [H3] Most popular right now
  • [H3] From our columnists
  • [H3] Latest creative work
  • [H3] How John Deere dispelled gender stereotypes & engaged conservative audiences in a new way
  • [H3] Inside the trespassing warning that’s helping keep kids off the train tracks
  • [H3] WiredCo helped Indeed prepare Australia for the 7-second résumé
  • [H3] Tuvalu became a digital nation to spark global action for climate change mitigation
  • [H3] Subscriber-only
  • [H3] Partner content
  • [H3] New year, new focus: top resolutions for 2024 – and why it matters to marketers
  • [H3] Measuring effectiveness, retail media, AI and first-party data will dominate 2024
  • [H3] AI for CX: a little more conversation, a little less (in)action
  • [H3] It is time to start reckoning with how tech changes will really impact marketers
  • [H3] Marketing
  • [H3] Agencies
  • [H3] Creativity
  • [H3] Media
  • [H3] The Drum TV
  • [H3] Trusting the AI Blueprint with Emma Chalwin from Workday
  • [H3] Mastering the AI Storm with Raja Rajamannar from Mastercard
  • [H3] Will AI crown the CMO Chief of Chiefs?
  • [H3] Can AI Help Marketers Save the World?
  • [H3] Sustainability
  • [H3] Tech
  • [H3] Open Mic
  • [H3] The Drum Network
  • [H3] The Responsible Marketing Hub
  • [H4] Sign up for your Daily Dose of Marketing Insights
  • [H4] Marketer's AI Survival Guide
  • [H4] Marketer's AI Survival Guide
  • [H4] The Drum @ WEF
  • [H4] The Drum @ WEF
  • [H4] Marketing can change the world.

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Anchor Typ Juice
Skip to content Interne Passing Juice
The Drum’s Daily Newsletter Interne Passing Juice
Food & Drink Interne Passing Juice
Why Britvic’s CMO is marketing ‘ecosystems’ not products Interne Passing Juice
How Zoe, Plenish et al are making the most of a global gut health moment Interne Passing Juice
Generative AI Interne Passing Juice
Ogilvy’s latest partnership tests how far strategists can trust an AI focus group Interne Passing Juice
smokey bear Interne Passing Juice
Smokey Bear celebrates 80 years of wildfire prevention Interne Passing Juice
Uncommon Interne Passing Juice
Ad of the Day: Aftersun’s Charlotte Wells lends emotional touch to Quakers spot Interne Passing Juice
Here’s what’s on the menu for The Drum’s Focus Weeks Interne Passing Juice
Open Mic Interne Passing Juice
Opinion Interne Passing Juice
Heineken Interne Passing Juice
Why Heineken is overspending on alcohol-free marketing Interne Passing Juice
Artificial Intelligence Interne Passing Juice
AI-assisted copywriting more effective than human-penned ads, study finds Interne Passing Juice
Ads of the Week Interne Passing Juice
Best Ads of the Week: Magnum’s summertime serenade & Sky Sports’ 3D tennis balls Interne Passing Juice
walmart Interne Passing Juice
Walmart’s $2.3bn Vizio buyout will help retailer compete against Amazon & Roku in CTV Interne Passing Juice
Latest creative work Interne Passing Juice
Major League Soccer ‘Our Soccer is Calling’ by Cornerstone Interne Passing Juice
Pinterest ‘The P is for Performance’ Interne Passing Juice
Magnum ‘Find Your Summer’ by Lola MullenLowe Interne Passing Juice
McDonald’s ‘Home Delivery’ by TBWA\Paris Interne Passing Juice
Awards Case Studies Interne Passing Juice
The Drum Awards for Marketing Americas Interne Passing Juice
The Drum Awards for Marketing EMEA Interne Passing Juice
The Drum Awards for Marketing APAC Interne Passing Juice
Subscriber-only Interne Passing Juice
financial results Interne Passing Juice
WPP’s Read says results show ‘resilient’ performance despite tech spending impact Interne Passing Juice
Agency Advice Interne Passing Juice
When a food & drink trend reaches its sell-by date, how should brands respond? Interne Passing Juice
Partner content Interne Passing Juice
How digital retail media is transforming the relationship between brands and consumers Interne Passing Juice
Crisps and caviar: Why high-low food collaborations are a win-win for both brands Interne Passing Juice
New year, new focus: top resolutions for 2024 – and why it matters to marketers Interne Passing Juice
Tech on the menu: The integration of DOOH in the food and beverage industry Interne Passing Juice
Predictions 2024 Interne Passing Juice
predictions 2024 Interne Passing Juice
Tech predictions 2024 Interne Passing Juice
Marketing Interne Passing Juice
Biting into Girl Scout Cookies’ enduring cultural relevance Interne Passing Juice
Lyle’s rebrand uproar reveals difficulty balancing tradition and modernity Interne Passing Juice
The App Store's monopoly rents deter brands from mobile innovation Interne Passing Juice
Agencies Interne Passing Juice
World Creative Rankings Interne Passing Juice
Can Ogilvy, WPP & AB InBev retain top spots in largest-ever World Creative Rankings? Interne Passing Juice
Politics for Drummies Interne Passing Juice
‘It’s hard to use temperate language about Trump and that’s his superpower’ Interne Passing Juice
Ad of the Day: Corona’s mammoth CGI hammock causes a social media stir Interne Passing Juice
Frito-Lay Interne Passing Juice
Footballers David Beckham & Thierry Henry scour for Lay’s fans on gameday Interne Passing Juice
pharmaceuticals Interne Passing Juice
Rite Aid’s employees are the stars of its new commercial, ‘It Means More’ Interne Passing Juice
Pinterest Interne Passing Juice
Media Interne Passing Juice
Future of TV Interne Passing Juice
We ask marketers: Will the TV ad ‘slump’ keep getting worse, or is change coming? Interne Passing Juice
FuboTV sues Disney, Fox & Warner Bros Discovery over joint sports streaming plans Interne Passing Juice
Google Interne Passing Juice
Google claps back at IAB criticism of Privacy Sandbox, but adtech leaders remain skeptical Interne Passing Juice
Media predictions 2024 Interne Passing Juice
2024 media strategies: how Dunnhumby, GroupM, Deliveroo and HP are readying for change Interne Passing Juice
The advertiser’s guide to interactive entertainment in 2024 Interne Passing Juice
The Drum TV Interne Passing Juice
Sustainability Interne Passing Juice
Here’s how fashion brands can make lasting sustainability changes Interne Passing Juice
bmw Interne Passing Juice
BMW and MG ads banned over zero-emissions claims Interne Passing Juice
sustainability Interne Passing Juice
Spoof public health campaign calls for SUV ad ban Interne Passing Juice
B Corp Interne Passing Juice
Havas B Corp status at risk after Shell win and open letter triggers official probe Interne Passing Juice
2024 is the tipping point for climate comms, marketers must trust the science Interne Passing Juice
How should ad agencies measure the environmental cost of their AI use? Interne Passing Juice
Consumers expect brands to solve the sustainability crisis – but how can they do it? Interne Passing Juice
Tackling ad waste: How 2024 is all about quality over quantity Interne Passing Juice
Tech Interne Passing Juice
Is the TikTok algorithm actually killing music’s groove? Interne Passing Juice
AI solutions for digital advertisers to boost campaign efficacy in Europe Interne Passing Juice
What happens to creativity in the uncharted territories of AI? Interne Passing Juice
5 trends that will dictate the CTV landscape in 2024 Interne Passing Juice
AI Interne Passing Juice
Weekly AI recap: OpenAI unveils Sora, ChatGPT now has a ‘memory’ Interne Passing Juice
It is time to start reckoning with how tech changes will really impact marketers Interne Passing Juice
Embrace, invest & evolve: marketing leaders who seize AI at scale ‘will get the edge’ Interne Passing Juice
Weekly AI recap: Google Bard becomes Gemini and Meta ramps up AI labeling efforts Interne Passing Juice
Open Mic Interne Passing Juice
Find out more Interne Passing Juice
LG Ad Solutions Interne Passing Juice
Shoppable TV brings the store to the living room - here's how brands can capitalize Interne Passing Juice
Taboola Interne Passing Juice
5 winning strategies for mid-funnel consideration campaigns Interne Passing Juice
Nano Interactive Interne Passing Juice
Adtech is in love with the wrong type of data - here's where its heart should truly lie Interne Passing Juice
LoopMe Interne Passing Juice
Australian customers are ready for AI-driven experiences, so why aren’t brands? Interne Passing Juice
CreatorIQ Interne Passing Juice
Creators are frustrated with brands' affiliate programs - and that's great for brands Interne Passing Juice
Songtradr Interne Passing Juice
Why there’s no Big Game without big sound (and music) Interne Passing Juice
Mediaocean Interne Passing Juice
How ad servers will evolve in 2024 and beyond Interne Passing Juice
Playable Interne Passing Juice
Valentine's Day 2024: 5 gamification campaigns and what marketers can learn from them Interne Passing Juice
The Drum Network Interne Passing Juice
Learn more Interne Passing Juice
Pringles & Caviar: The unlikeliest brand collaborations often work the best Interne Passing Juice
Food & drink brands cannot ‘win on taste’ alone Interne Passing Juice
Coke’s TikTok-exclusive flavor: Behold the era of products designed for social shops Interne Passing Juice
B2B events hospitality: A secret frontier for new food and drink trends? Interne Passing Juice
Less time at bars and pubs, more marathons: A snapshot of our 2024 leisure lives Interne Passing Juice
B2B mascots are out of favor, but they still deliver great results Interne Passing Juice
You are what you eat: Why brands must lean into clean eating Interne Passing Juice
Lewis Hamilton and Ferrari is a branding mismatch made in heaven Interne Passing Juice
Buy your tomatoes first-class flights to your events (it might be more sustainable) Interne Passing Juice
The Responsible Marketing Hub Interne Passing Juice
How a leading car finance broker is driving marketing performance on a privacy-first web Interne Passing Juice
Data Privacy Day 2024: Google’s checklist for CMOs Interne Passing Juice
Demystifying Privacy Sandbox - what advertisers need to know now Interne Passing Juice
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SEO Keywords

Keywords Wolke

marketing brands drink more how all drum food show marketers

Keywords Consistency

Schlüsselwort Inhalt Website-Titel Schlüsselwörter Website-Beschreibung Überschriften
drum 28
how 23
food 21
marketing 19
show 17

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