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The Drum’s Daily Newsletter
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Food & Drink
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Why Britvic’s CMO is marketing ‘ecosystems’ not products
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How Zoe, Plenish et al are making the most of a global gut health moment
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Generative AI
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Ogilvy’s latest partnership tests how far strategists can trust an AI focus group
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smokey bear
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Smokey Bear celebrates 80 years of wildfire prevention
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Uncommon
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Ad of the Day: Aftersun’s Charlotte Wells lends emotional touch to Quakers spot
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Here’s what’s on the menu for The Drum’s Focus Weeks
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Open Mic
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Opinion
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Heineken
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Why Heineken is overspending on alcohol-free marketing
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Artificial Intelligence
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AI-assisted copywriting more effective than human-penned ads, study finds
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Ads of the Week
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Best Ads of the Week: Magnum’s summertime serenade & Sky Sports’ 3D tennis balls
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walmart
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Walmart’s $2.3bn Vizio buyout will help retailer compete against Amazon & Roku in CTV
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Latest creative work
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Major League Soccer ‘Our Soccer is Calling’ by Cornerstone
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Pinterest ‘The P is for Performance’
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Magnum ‘Find Your Summer’ by Lola MullenLowe
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McDonald’s ‘Home Delivery’ by TBWA\Paris
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Awards Case Studies
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The Drum Awards for Marketing Americas
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The Drum Awards for Marketing EMEA
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The Drum Awards for Marketing APAC
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Subscriber-only
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financial results
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WPP’s Read says results show ‘resilient’ performance despite tech spending impact
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Agency Advice
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When a food & drink trend reaches its sell-by date, how should brands respond?
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Partner content
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How digital retail media is transforming the relationship between brands and consumers
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Crisps and caviar: Why high-low food collaborations are a win-win for both brands
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New year, new focus: top resolutions for 2024 – and why it matters to marketers
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Tech on the menu: The integration of DOOH in the food and beverage industry
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Predictions 2024
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predictions 2024
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Tech predictions 2024
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Marketing
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Biting into Girl Scout Cookies’ enduring cultural relevance
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Lyle’s rebrand uproar reveals difficulty balancing tradition and modernity
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The App Store's monopoly rents deter brands from mobile innovation
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Agencies
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World Creative Rankings
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Can Ogilvy, WPP & AB InBev retain top spots in largest-ever World Creative Rankings?
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Politics for Drummies
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‘It’s hard to use temperate language about Trump and that’s his superpower’
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Ad of the Day: Corona’s mammoth CGI hammock causes a social media stir
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Frito-Lay
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Footballers David Beckham & Thierry Henry scour for Lay’s fans on gameday
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pharmaceuticals
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Rite Aid’s employees are the stars of its new commercial, ‘It Means More’
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Pinterest
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Media
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Future of TV
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We ask marketers: Will the TV ad ‘slump’ keep getting worse, or is change coming?
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FuboTV sues Disney, Fox & Warner Bros Discovery over joint sports streaming plans
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Google
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Google claps back at IAB criticism of Privacy Sandbox, but adtech leaders remain skeptical
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Media predictions 2024
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2024 media strategies: how Dunnhumby, GroupM, Deliveroo and HP are readying for change
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The advertiser’s guide to interactive entertainment in 2024
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The Drum TV
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Sustainability
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Here’s how fashion brands can make lasting sustainability changes
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bmw
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BMW and MG ads banned over zero-emissions claims
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sustainability
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Spoof public health campaign calls for SUV ad ban
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B Corp
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Havas B Corp status at risk after Shell win and open letter triggers official probe
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2024 is the tipping point for climate comms, marketers must trust the science
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How should ad agencies measure the environmental cost of their AI use?
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Consumers expect brands to solve the sustainability crisis – but how can they do it?
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Tackling ad waste: How 2024 is all about quality over quantity
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Tech
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Is the TikTok algorithm actually killing music’s groove?
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AI solutions for digital advertisers to boost campaign efficacy in Europe
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What happens to creativity in the uncharted territories of AI?
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5 trends that will dictate the CTV landscape in 2024
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AI
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Weekly AI recap: OpenAI unveils Sora, ChatGPT now has a ‘memory’
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It is time to start reckoning with how tech changes will really impact marketers
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Embrace, invest & evolve: marketing leaders who seize AI at scale ‘will get the edge’
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Weekly AI recap: Google Bard becomes Gemini and Meta ramps up AI labeling efforts
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Open Mic
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Find out more
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LG Ad Solutions
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Shoppable TV brings the store to the living room - here's how brands can capitalize
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Taboola
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5 winning strategies for mid-funnel consideration campaigns
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Nano Interactive
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Adtech is in love with the wrong type of data - here's where its heart should truly lie
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LoopMe
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Australian customers are ready for AI-driven experiences, so why aren’t brands?
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CreatorIQ
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Creators are frustrated with brands' affiliate programs - and that's great for brands
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Songtradr
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Why there’s no Big Game without big sound (and music)
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Mediaocean
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How ad servers will evolve in 2024 and beyond
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Playable
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Valentine's Day 2024: 5 gamification campaigns and what marketers can learn from them
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The Drum Network
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Learn more
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Pringles & Caviar: The unlikeliest brand collaborations often work the best
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Food & drink brands cannot ‘win on taste’ alone
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Coke’s TikTok-exclusive flavor: Behold the era of products designed for social shops
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B2B events hospitality: A secret frontier for new food and drink trends?
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Less time at bars and pubs, more marathons: A snapshot of our 2024 leisure lives
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B2B mascots are out of favor, but they still deliver great results
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You are what you eat: Why brands must lean into clean eating
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Lewis Hamilton and Ferrari is a branding mismatch made in heaven
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Buy your tomatoes first-class flights to your events (it might be more sustainable)
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The Responsible Marketing Hub
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How a leading car finance broker is driving marketing performance on a privacy-first web
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Data Privacy Day 2024: Google’s checklist for CMOs
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Demystifying Privacy Sandbox - what advertisers need to know now
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About
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